Check out Pepsi’s cool and stylish ‘My Can’ that represents the Nayi generation ka naya style!

Power
packed launch sees leading Bollywood stars and Pepsi brand ambassadors
- Shahrukh Khan & John Abraham unveil Pepsi ‘My Can’

Chandigarh, Chandigarh, India, Wednesday, August 8, 2007 (InfoMailers.com)::
Pepsi
proudly unveiled its stylish new ‘My Can’ – a packaging innovation that
both reflects the style of today’s youth while giving them a platform
to express themselves.

The power packed launch saw India’s
leading film stars and Pepsi Brand ambassadors – Shahrukh Khan and John
Abraham, share the stage for the first time, to unveil the new Pepsi
‘My Can’. A unique packaging innovation, the sleek new Pepsi ‘My Can’
reflects the style statement of today’s youth and also gives them a
platform to express themselves. This is the first time that Pepsi is
re-defining its engagement levels with the youth to provide a whole new
experience with the brand. The new Pepsi ‘My Can’ will offer the youth
of today, a unique opportunity of seeing themselves on their favourite
Pepsi pack! . In a unique consumer activation exercise , ten new faces
from across the country will get to feature on the next edition of
Pepsi ‘My Can’ as part of a nation wide consumer engagement program.

Cans
have always been a style statement with the youth and the new ‘My Can’
glorifies the experience of drinking Pepsi in a whole new way. A cool,
on-the-go option that represents the Nayi generation ka naya style,
Pepsi ‘My Can’ will be available across India at an attractive price of
Rs.15/- only.


“Pepsi ‘My Can’ reflects the youth’s need to
be different and to be heard. ‘My Can’ gives voice to their desire for
self ex-pression and is aimed at reaching out to the ‘individual’ in
each one of us, said Ms. Punita Lal, Executive Director (Marketing), Pepsi Foods Pvt. Ltd.
She added, “It’s a cool new pack and we are extremely excited about
this launch. We believe that this pack will rewrite the rules for the
category”.

Pepsi has created many innovative and powerful
communication platforms to create excitement for its young consumers.
An iconic brand, Pepsi has always been the quintessential soul mate of
the youth. It mirrors their dreams and aspirations, speaks their
language and helps fulfill their desires. In today’s day and age, it is
indeed true that we all are actively choosing things that fit into our
lives and help enhance our cool quotient. The Pepsi ‘My Can’ reiterates
this need and fits our life in an amazing way.

“Pepsi always has
a knack of knowing the pulse of the youth and this time too – it has
not failed to surprise us! I am extremely excited to launch the new
Pepsi ‘My Can’ as I personally believe in the power of self ex-pression
and positive attitude”, said Shahrukh Khan, leading Bollywood film star and Pepsi brand ambassador.

Present at the occasion, Bollywood heartthrob & Pepsi brand ambassador John Abraham said,
“I am privileged to be here to launch the cool new Pepsi ‘My Can’ with
my fellow brand ambassador – Shahrukh Khan. I love its look and style
and I am sure Pepsi fans will love it too!”

Both Shah Rukh
Khan and John Abraham will share screen space for the first time ever
in the new television commercial of Pepsi ‘My Can’. The TVC will be on
air on the 15th of August 2007. The commercial shows both stars getting
upstaged by the quintessential Pepsi youth, who represents the
confidence and attitude of the new generation. The film opens in a café
where both SRK and John are chatting with each other. Suddenly, a young
boy walks in and spots them. He starts walking towards them
purposefully, with a glint in his eye. Spotting him, SRK and John share
a funny camaraderie on who should give the autograph first to the boy.
As the boy reaches them, both of them smile and lean forward
expectantly.

The boy makes a gesture to them saying “Zara Side
Dena!” The dazzled stars move apart to reveal a Pepsi Vending Machine
behind them. The boy assuredly walks towards the Vending Machine and
gets his Pepsi ‘My Can’. The Pepsi ‘My Can’ launch is a multi media
campaign encompassing TV, Outdoor, Radio, Web & Wireless and a
nationwide consumer engagement program.

The ‘Me on My Can’
consumer activation program seeks to offer the youth a unique
opportunity to be on their favourite Pepsi pack. This massive all-India
activity, centered around colleges and BPO’s, is sure to get the youth
vying to be on the next edition of Pepsi ‘My Can’. As part of the
activation, consumers will need to display their “cool” quotient by
answering simple questions related to their world, lives, dreams and
ambitions. 20 selected contestants will get to upload their videos on
Pepsizone@Yahoo to drive a nationwide online polling. The top 10
winners will get to be the new faces of the special edition of Pepsi
‘My Can’.

For further information please contact:
Anchal Chachra M
Associate Genesis Burson-Marsteller
3rd Floor, Orchid Square, Sushant Lok
Gurgaon 122 002, Haryana, India


Mobile: +91 98990 43917
Tel PBX: +91 124 404 4999, Extn: 190
Fax: +91 124 4044744-45
Email: aanchal.chachra@bm.com
Website: www.genesisbm.in


KEYWORDS: Pepsi, Pepsi My Can, Business News, Corporate News, Corporate Newswire, Biz News